International Post Graduate Certificate Program in Product Management & Marketing (ICPM) is an experiential program delivered by world class faculty and leading practitioners. Our alumni have benefited from the integrated approach of learning global best practices used in the productizing process with relevant business management concepts such as finance, operations and strategy.
Marketing & Launch Planning, Social Media for Product Professionals, Strategic Pricing & Monetization Models, Sales Funnel Analysis, Customer Insights
Leading by Influence - Building your Influentiality Index (II), Career Path Planning, Executive Presence & Communication
Business Model Canvas & Opportunity Assessment, Value Proposition, Customer Segments Channels, Customer Relationships – Get/Keep/Grow, Revenue Models, Key Partners, Core Competencies, Resources & Cost
Financial Accounting Principles, Product Portfolio Analysis
Product Development Methodologies, Productizing Process & Interlock, Customer Connect & Market Research Techniques, Product Development Methodologies (Agile, Lean), Requirements Prioritization & Road-Mapping, Developing Delightful User Interfaces, Prototyping the User Experience, Online/Web 2.0 Product Analysis
Connecting all the learnings to apply in the context of building a business plan for your own idea or assigned (usually identified from the Industry as a real world problem). Evaluated during Campus Immersion by Product Executives, VCs from the Industry