Learn how to productize an idea & launch a world-class product, over 20 weeks. Then, pitch to real product leaders & eminent VCs.

ACCEPTING APPLICATIONS FOR ICPM CLASS OF Fall 2014

ICPM Quick Links

ICPM IS

International Post Graduate Certificate Program in Product Management & Marketing (ICPM) is an experiential program delivered by world class faculty and leading practitioners. Our alumni have benefited from the integrated approach of learning global best practices used in the productizing process with relevant business management concepts such as finance, operations and strategy.

Upcoming Dates

Application starts : Jul 27th, 2014

Selection & Interview : Aug 15th onwards

Batch starts : Nov 22nd, 2014                       

Download : Program Brief &
                   Calendar
                  

What will you Learn?

EXCELLENT MEGAMENU

PRODUCT MARKETING

Marketing & Launch Planning, Social Media for Product Professionals, Strategic Pricing & Monetization Models, Sales Funnel Analysis, Customer Insights

WOO COMMERCE, BBPRESS

LEADERSHIP SKILLS

Leading by Influence - Building your Influentiality Index (II), Career Path Planning, Executive Presence & Communication

MANY LAYOUTS

LEAN STARTUP

Business Model Canvas & Opportunity Assessment, Value Proposition, Customer Segments Channels, Customer Relationships – Get/Keep/Grow, Revenue Models, Key Partners, Core Competencies, Resources & Cost

CHANGABLE HEADER

GENERAL MANAGEMENT

Financial Accounting Principles, Product Portfolio Analysis

GREAT CUSTOMER SUPPORT

Product Management

Product Development Methodologies, Productizing Process & Interlock, Customer Connect & Market Research Techniques, Product Development Methodologies (Agile, Lean), Requirements Prioritization & Road-Mapping, Developing Delightful User Interfaces, Prototyping the User Experience, Online/Web 2.0 Product Analysis

GREAT CUSTOMER SUPPORT

Final Project

Connecting all the learnings to apply in the context of building a business plan for your own idea or assigned (usually identified from the Industry as a real world problem). Evaluated during Campus Immersion by Product Executives, VCs from the Industry