International Post Graduate Certificate Program in Product Management & Marketing (ICPM) is an experiential program delivered by world class faculty and leading practitioners. Our alumni have benefited from the integrated approach of learning global best practices used in the productizing process with relevant business management concepts such as finance, operations and strategy.
Mastering Customer Insighting Techniques, Market Problem Discovery & Validation, Product Strategy, Requirements & Product Roadmapping
Product Positioning, Messaging & Branding, GoTo Market Plan, Launch Plans, Online Marketing, Customer LifeCycle Management
Personalized Leadership Assessments, Conflict Management, Leading By Influence, Career Path Anchors, Executive Presence, Communication Design
Product Portfolio Management, Product Analytics & Optics, Working with Agile Methodology
Idea Management & Innovation, Prototyping & Visual Validation, User Experience Design, Usability Audit, Design Thinking
Connecting all the learnings to apply in the context of building a business plan for your own idea or assigned (usually identified from the Industry as a real world problem). Evaluated during Campus Immersion by Product Executives, VCs from the Industry